This music promo for Labuat shines for a number of reasons. It takes a simple, painterly stroke and fills it with life by connecting it to the viewer’s input - a simple interactive component that packs a surprisingly huge payoff. The stroke is further directed by the music, thinning out, twisting and splattering at key moments. Surprisingly simple, but impeccably executed. Congratulations to the makers:
concept & direction by HerraizSoto & Co, creative programming by badabing! and animation by Jossie Malis.